"Specializing in affordable Web Design, Search Engine Optimization,
Affordable search engine optimization for your small business.
- Small Business Web Design
- Search Engine Marketing
- Blog Optimization
- Internet Traffic Data Analysis
SEO or search engine optimization is the process of coding a web site for search engine performance. Search providers utilize programs commonly referred to as “spiders” to crawl or search out new content as it comes to life on the world wide web. The process of indexing the content into search results allows the user or “searcher” to find relevant search results based on the words entered (keywords) into the search platform.
Studies of consumer behavior have found that 82% of American consumers look to the Internet when they research a potential purchase for a service or
product.
SEO organizes a web site’s code and structure in a manner that makes the web site easily understood by the search engine spiders. When the spiders trust that a web site offers information relevant to what a searcher is looking for they will include and refer the web site in its search results.
At Garden City Business Solutions we feel a comprehensive Internet marketing plan is what makes for a successful SEO strategy.
Why should you worry about your web sites’s search engine rankings?
Local SEO Why Should I?
paradigm shift
Definition: acceptance by a majority of a changed belief, attitude, or way of doing things.
Small business of all types are experiencing a paradigm shift in terms of marketing their products or services.
Most small business owners are landlocked by their geographic location. Most get their customers from the local geographic area surrounding their storefront. The old adage of location, location, location, still applies. Just not in the same way.
What has changed?
Small business owners could penetrate a whole geographic area using one add in a phone book. This method of advertising has worked well since the invention of the telephone. The problem for small business owners now is that many consumers don’t use that medium to gather information anymore. Many consumers have even ditched their home phones all together.
What to do?
You just need a web site right? Well what good is it if consumers can’t find it? The Internet is becoming more geo specific in terms of search results so you may feel great about your site and see it pop up in search results where your storefront is located but are you invisible to neighboring towns?
What really should I do?
Local search engine optimization allows you to target geographic locations much the same way the old phone book did if done right. Local SEO can place your web site in front of consumers both looking to make a purchase and looking for general product information. Local SEO is the way small business owners must learn to market now and into the future and the longer one waits the harder it will be to get the valuable location, location, location.
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What about local area search engine optimization?:
Watch this video to learn how search engine optimization can help your business.
Increase referrals from current customers, increase sales be being available 24 hrs a day, increase customer retention, and be the expert in your field.
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