A comprehensive look at what words others are finding value in with regards to what
the web site seeks to target. We will research the keywords used by your competition
and offer our advice on what your site should and should not be targeting. Our goal
is to find what people are looking for and optimize your site accordingly.
Data monitoring. Keyword rank reports and traffic reports are monitored allowing
the marketing effort to change when necessary.
Web Site Structure and Coding:
We make sure the infrastructure of the web site follows a logical progression. This
makes it easier for the search engine spiders to crawl and understand your site leading
to better search engine results.
Proper Meta coding. The Meta code or “meta tags” are what initially tell the search
engine spiders what your web site is all about. These include the Meta Title, Description,
and Keywords.
Web Site Reputation Building:
A strong online reputation for a web site helps increase the likelihood that the
site will be included in desired search results. The web site’s reputation is achieved
through a number of techniques where links or “back links” to your web site are created.
Remember quality beats quantity here.
Local Search Engine Optimization:
Optimized indexing into local search directories. Ex. Google maps.
Web site design optimization for local keyword searches.
Web PR:
Optimized article and web press release writing to gain expert status in the eyes
of the consumer.
PR that allows the business to tell the companies story. The Internet has an element
to it where some people like to say anything negative whether true or not. To combat
this we provide positive information about your company to consumers.
Social media branding.
Optimized blog creation.
Youtube.com video submission optimization.
Internet Marketing:
Sponsored search marketing.
Social media ads
Ad creation for purchased links. Ex. Banner ads on your local newspaper web site.
E mail marketing.
Call to action or capture page design.
Small Business Web Design:
Affordable options for small business web design.
Multi-page web design built to make the phones ring.
Logo creation.
Easy small business web site maintenance.
Web Marketing 101:
Educate yourself and your staff to better maximize, utilize, and understand the company’s
Internet marketing efforts. Learn how to market online.